Active Brand
VILERA
Premium Australian streetwear. Sā5XL, same price. Always.
Brand Identity
Brand Name
VILERA
Tagline
"Built for Every Body. No Exceptions."
Category
Premium Australian Streetwear
Positioning
Global premium streetwear, Australian-born
Mission
Inclusive sizing ā S to 5XL at the same price, always
Shopify Plan
Basic ($1 AUD/mo trial ā Mastercard ending 8679)
ABN
Not GST registered (sole trader)
Location
8 Clarence Street, Junee NSW 2663, Australia
Accounts & Logins
Primary Email
ceo@lonecode.io
Shopify Email
boss@vilera.com.au
Shopify Store
Theme
Horizon by Shopify ā Scheme-5 (black/white)
Social Handle
@wearvilera (all platforms)
Facebook
ā
Blue tick
Instagram
ā
Blue tick
TikTok
ā³ Pending verification
Design System
Heading Font
Bebas Neue ā all caps, 0.05ā0.1em spacing
Body Font
DM Sans ā weights 300/400/600/700/800
Colour Rule
VILERA world is black and white. No accent colours.
Palette
Black (bg) #000000
White (text/logo) #FFFFFF
Logo CDN
https://vilera.com.au/cdn/shop/files/IMG_5935.pngProducts (Current)
All products sourced via Printful. Mockups in use until samples ordered + shoot completed.
ā Embroidered Logo Tee ā Sā5XL
ā Heavyweight Hoodie ā Sā5XL
ā Cargo Shorts (coming soon)
Active Tasks
ā³Order samples for photo shoot
ā³Complete TikTok verification
ā³Trademark registration (VILERA)
ā
Shopify store setup on Horizon theme
ā
Facebook + Instagram blue tick
ā
Brand guidelines documented